An interesting note...
Hubal was the Lord of the Kabah, being the highest ranking god of the 360 gods worshipped in the Kabah. Allah however was also worshipped as the Lord of the Kabah, yet, Allah was never represented by any idol of physical nature.
Was Allah Hubal?
Did the Arabs stand beside Hubal and pray to him, referring to him as Allah.
Hmm, before Muhammad appeared, the Kaaba was surrounded by 360 idols, and every Arab house had its god. Arabs also believed in jinn (subtle beings), and some vague divinity with many offspring. Among the major deities of the pre-Islamic era were al-Lat ("the Goddess"), worshiped in the shape of a square stone; al-Uzzah ("the Mighty"), a goddess identified with the morning star and worshiped as a thigh-bone-shaped slab of granite between al Talf and Mecca; Manat, the goddess of destiny, worshiped as a black stone on the road between Mecca and Medina; and the moon god, Hubal, whose worship was connected with the Black Stone of the Kaaba.